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Moroso's guide to its contract projects around the world won the coveted First Prize on March 8 at the Triennale in Milan. Moroso's World Travel Guide is a red manual, with an elastic fastening which recreates a travel journal effect, with details of the most important stop-offs in Moroso's journey around the world in its first 50 years of studying and designing sofas, armchairs and furnishing accessories. This is a geographic and evocative journey through a vast archive of images, sketches and location maps, filling as many pages as there are days in a year, each different from the next.
This major prize was awarded by an independent jury of experts from the worlds of design and communication. They judged the works according to such criteria as originality, functionality, artistry and a creative use of Fedrigoni paper. An important accolade for a piece of work executed in an impeccable, efficient, complete and communicative way.
Ferruccio Montanari, creator of the graphic design, commented, "It's a world tour in 366 pages, including the cover. It's a notebook about a journey to discover the products that have crossed skies and seas to land in very special places where they show they feel so at home that they become an example to be imitated. What better than a cahier de croquis on uncoated paper with superb colour rendering? As many pages as there are days in 2012. A lucky leap year; ignore the Mayas!".
