27 September 2007

"DNA del Design Italiano" (DNA of Italian Design)

20 October 2007, Milan
DNA del Design Italiano ("DNA of Italian Design") is the title of a conference devised by Anty Pansera, design critic, and organised by the AIDDA's Lombardy section to answer the following question: can Italian design be the driving force behind a new upturn of the Italian economy? Can our aesthetic taste contrast the new manufacturing industries of emerging countries? Can creativity make the Made in Italy product unique?

Leading figures in the three main creative sectors - design, fashion and food - will be taking part. The conference focuses on Italian companies and especially on the women who run them. Patrizia Moroso has been invited to make a speech.